Face masks – the new “cultural heroes” of the period – are at the center of the outdoor photography exhibition FACE:SAFE, displayed as part of the Holon Israeli Design Season in the Museum’s garden in Holon from 10 June to 31 August 2020.
Exhibition initiator: Rafi Vazana, Styling: Shimon Kastiel, Photography: Ran Yehezkel.
Participating designers: Emily Goldstein and Liron Ben Simon (anti-virus), Hapolanya, Chen Bracha, Meital Kapeta Elyakim, Association of the Deaf in Israel, Mimi Ziv, Meirav Paz, Naama Nechushtai, Studio Gvira, Eran Litbak and Shachal Shnir (Del’Arte), Franklin Tavares, Shimon Kastiel, Tamir Shefer.
Breathable face masks are not new and were already employed in the early 20th century by miners, soldiers and fire fighters as protection against gases and toxic materials, and later became mandatory for medical personnel.
Over the years masks gained increasing popularity among various populations, particularly in East Asian countries where they were used to protect against air pollution and disease.
Until… the corona arrived and transformed the mask into a necessary daily fixture of people all over the world – simply another clothing item.
The Israeli creators and designers participating in this exhibition, who come from different fields, put aside the arguments about the mask’s effectiveness, happy to focus instead on questions such as how to use the area of the mask for artistic expression or to convey messages, and above all how to turn this health necessity into a trendy and fashionable accessory.
The exhibition displays masks made from a variety of materials and in designs that draw inspiration from their creators’ daily activities. Denim, cotton, leather-like, studded with jewelry and decorative elements, with prints of short sentences, and childlike colorfulness alongside dramatic color combinations.
The participants include graphic designers, jewelry designers and even a violin maker, who directed their aesthetic and professional skills to creating unique masks.